Haldane’s Bakehouse

Four bakery shops and a plan for a fifth that did not add up.

Service

Growth

Sector

Bakery

Location

Glasgow

Year

2023

A baker shaping a loaf while another carries a tray to the oven

Result

shops in two years

The challenge

Haldane’s wanted to grow, but every new shop had lost money in its first year, and the owners could not tell which part of the model was failing.

What we did

We built a model of one shop: rent, hours, bake volume and footfall. It showed the problem was baking in every shop. Baking moved to one central bakehouse, and new shops opened smaller and closer to stations.

What changed

Haldane’s went from four shops to eleven in two years, and each new shop paid back inside eight months.

A green-painted bakery shopfront on a wet sandstone street, a baker at the window

A baker lifting a sourdough loaf from a cooling rack

They spent a week in the bakehouse before they said a word about money.

Moira Haldane, managing director

Worked on this:

Priya Nair, partner. Nadia Hussain, consultant.

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