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Ardvar Outdoor

A Highland outdoor brand with one question: is Norway worth it?

Service

Growth

Sector

Outdoor clothing

Location

Inverness

Year

2025

A woman chalking a pattern on waxed cotton in an Inverness clothing workshop

Result

of sales from Norway in a year

14%

The challenge

Ardvar sells waterproofs and wool layers in the UK. Norwegian customers kept ordering through the website and paying high shipping and duty.

What we did

During the diagnostic we compared three ways in: a distributor, a shop-in-shop and a local warehouse. Ardvar chose a warehouse in Bergen and two specialist shops, with prices set in kroner.

What changed

Norway grew from nothing to 14% of sales in the first year, with fewer returns than in the UK.

Waxed jackets on a rail in a Bergen shop overlooking the harbour

A man taping boxes in a small warehouse on a rainy Bergen quay

Three months after the diagnostic we had a warehouse in Bergen and prices in kroner.

Sanna Ross, founder

Worked on this:

Priya Nair, partner. Tom Akande, consultant.

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Edinburgh rooftops and the castle at dusk from Calton Hill

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